Having switched to marketing mode, I did some research into using story telling for marketing. Here are a bunch of resources:
An introductory article that illustrates the concept: [A Crash Course in Marketing With Stories Copyblogger]1.
- How to apply storytelling to marketing: The Importance of Storytelling in Marketing.
- About using stories in speeches, also applies to marketing: How to tell powerful stories in your speeches.
- Seth Godin on this topic: Ode: How to tell a great story.
- 5 story archetypes: 5 Story Archetypes To Become More Impactful.
- 7 basic plots: The Seven Basic Plots.
- 8 archetypal stories: Archetypal Stories.
- 9 story lines from Beyond Buzz: The Nine Best Story Lines for Marketing.
- The 22 rules of storytelling, according to Pixar