Having switched to marketing mode, I did some research into using story telling for marketing. Here are a bunch of resources:

• An introductory article that illustrates the concept: [A Crash Course in Marketing With Stories

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• How to apply storytelling to marketing: The Importance of Storytelling in Marketing.
• About using stories in speeches, also applies to marketing: How to tell powerful stories in your speeches.
• Seth Godin on this topic: Ode: How to tell a great story.
• 5 story archetypes: 5 Story Archetypes To Become More Impactful.
• 7 basic plots: The Seven Basic Plots.
• 8 archetypal stories: Archetypal Stories.
• 9 story lines from Beyond Buzz: The Nine Best Story Lines for Marketing.
• The 22 rules of storytelling, according to Pixar